The deployment of CCAM services has the potential to transform mobility systems across Europe. However, the success of these technologies depends not only on technical feasibility but also on societal acceptance, inclusivity, and cultural relevance. Current planning approaches often overlook the diversity of needs across different regions and populations. CulturalRoad addresses this gap by integrating cultural and geographical diversity into the planning and evaluation of CCAM systems, aiming to ensure that future mobility services are not only efficient and sustainable but also equitable and widely accepted.

CulturalRoad aims to develop innovative methodologies, that support the inclusive and fair deployment of CCAM solutions. The project focuses on participatory planning processes that bring together citizens, public authorities, and industry stakeholders to co-create locally adapted CCAM implementation strategies. A key outcome of the project is the development of a novel Five-Pointed Star Rating System, which provides a comprehensive framework to evaluate the level of equity of CCAM deployments. This rating system assesses five key dimensions: safety, inclusivity, user acceptance, network readiness, and psychological factors. At the Karlsruhe demonstration site, this rating system is further developed and applied to assess through focus groups and public participatory events new CCAM solutions for rural and urban mobility.

At the Karlsruhe demonstration site, we combine simulations of anticipated CCAM solutions with participatory research methods to identify mobility needs and societal expectations. Together with industry partners and local stakeholders, future mobility scenarios that reflect the specific requirements of the region are developed. Through virtual simulations of speculative solutions, new frameworks for rapid CCAM prototyping are developed and evaluated.